A guy dies and is sent to hell. Extremely frightened because of that, he is very surprised when he arrives; beach, palm trees, sun is shining, happy people around in shorts and bikinis. Behind the next corner there are people eating great food and there's some cool music playing.
After some time of wondering,
a man in an expensive suit approaches him and says: "Hi, you must be the new one. Welcome to hell, I'm the devil. As you're gonna spend eternity here, make yourself comfortable and have a drink. If anything bothers you, always feel free to ask me."
The guy still doesn't really understand what's going on, this is not what he expected. But finally he decides to inspect the area. Everywhere he goes, there are people laughing and having a great time, there's games, party and fun all around. Then he arrives at a steep cliff that divides the paradise hell from an area underneath, and there is hell as we know it: demons torturing the doomed, there's fire and the smell of brimstone.